20 Ways to Grow Your Business

A wise man once said “if you are looking for a 10% improvement, find 10 one percent actions”. We hope you can find ten one percenters to grow your business in this article.

  1. Set a business battle Plan of what targets of you want to achieve and then draw up a Budget to fund your promotional and advertising campaigns
  2. If you have an established business 70% of your advertising and promotion Budget money should be spent on re-selling to your existing customers.
  3. It is 8 times easier to sell something else to your existing customers than it is to chase and get a new customer. But don’t neglect your advertising.
  4. Use ‘friendly” direct mail or email campaigns when contacting old customers
  5. Work your customer Data Base – Send worthy information and newsletters
  6. Where possible only sell to a niche – the people who want to buy what you sell
  7. If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
  8. When promoting your products find the “right appeal ” – according to your customers perception – avoid inflicting them with your biased opinions.
  9. The more information you give in your ads, the more you’ll sell.
  10. Research clearly shows that ads that look like editorial articles get 500% more readership than ads that just show bullet pointed list of services.
  11. Monitor everything you do to promote your business. Test, adjust, test again.
  12. Never ever run any promotional campaign without monitoring the response.
  13. Don’t try to be too creative, or too clever ,or too original. Customers like consistency and to be able to identify with something they understand.
  14. Head up all your ads with strong benefit headlines. Statements that offer solutions to customers needs and wants.
  15. Show your name and where do you get it details at the bottom of the Advert
  16. Client testimonials and endorsements increase credibility – and sales.
  17. Test every ad, sales letter or marketing piece before betting your house (or your business future) on its success.
  18. Keep your sales team informed about what you will be promoting next
  19. Check out what you competition is doing . Find out what they are not doing. Something that the customer would love to happen. Then give it to them.
  20. Don’t just listen to opinions and “Should do” advice from well meaning friends, family and business associates. Enlist some “expert” advisers.

Magnus are the small business accountants that can help you formulate and implement your plan. Call Warren Maris on 07-3483-0102 today for an obligation free appointment.

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